Chinese oil painting how to directly enter the U.S. market
2010-1-28 2:31:40 Post:long | Categories:doupine | Comment:0 | Quote:0 | Browse:
Today, China has become a major producer of world commodity oil painting, the United States is the world's largest oil market, but so far the relationship between the two sides are not close, Chinese oil paintings only the United States annually imports more than 30 billion U.S. dollars of 1.5%. Therefore, the study of Chinese painting and the U.S. market, understand the road map for the U.S. oil import is necessary, particularly in China, how can oil painting products through a number of intermediate links are no longer really take into the U.S. market, and increase China's share of oil in the U.S. market and position of .
The United States is the world's largest oil market
"Commodity oil painting" mainly refers to the painting as an ornament, the industry called a "line drawing", very different from the art collection of paintings. Although the art collection on the market is also a macro-sense of the word "goods", both culture and art, but the target markets are completely different.
The United States is the world's largest commodity oil market, according to U.S. customs statistics, in recent years, U.S. oil imports increasing trend. In 2003 the U.S. imported oil for more than 2.5 billion U.S. dollars in 2005, compared with 3.2 billion U.S. dollars, an increase of 28%. As of 2006, U.S. imports of oil painting than 40 billion U.S. dollars.
U.S. per capita annual income of more than 30,000 U.S. dollars, purchasing power of the strong. American family living area and spacious, and very much preferred interior decoration, especially for hand-painting these relatively quite like the cultural connotations of ornament, and therefore a great demand for decorative painting. High labor costs and because the United States, imports have become a major source of decorative painting. And because oil is a Western society's traditional products, they are the source of U.S. oil imports are mainly European countries.
U.S. oil market, to the following three characteristics:
First, the U.S. oil market, regional in nature, the main distribution center in New York, Los Angeles, Miami, etc., as well as some well-known tourist attraction of these cities.
2, mid-range hand-painting the most popular goods, the main target for the chain of hotels, restaurants, bars.
Third, the U.S. market, popular style of painting is different from Europe. Europe's oil painting with a dark main subjects of the European court, history, religion and famous attractions. While the U.S. prevalence of paintings to bright colors mainly subjects of natural scenery and the streetscape. In blue and white main color of the Euro-Mediterranean scenery in the U.S. market is very welcome. In addition, modern abstract art in the United States a market. Should pay particular attention to is that the current American pop frame oil paintings, some stores are home to frame paintings and household products as a whole package to customers recommend.
Chinese oil painting for others to do "marry Clothes"
Painting is the art of traditional Western society has always been deeply influenced by Western popular favorite, but several hundred years, the price of oil high to make it with the general public there is a considerable distance. The past two decades, the East, especially China, painter, painters worthy of their fine craft has changed all this, so that this elegant art of painting popular, noble art of oil painting down the hall for a mass market price, a vast number of People generally can be owned by the family ornaments.
Every year, China exported goods around the world painting some 1.5 billion U.S. dollars, exports drive the industrial chain of about 500 million U.S. dollars. Commodity oil painting Chinese cultural industry has become a model for international markets. Chinese oil painting's main export areas in the Middle East, North Africa and Europe and the United States.
The Middle East, North Africa, as well as many European countries, and dealers to use their market advantage and procurement capabilities, making China the United States re-painting business. Indeed, China's cultivated a lot of their competitors. Painting is not industrial products, exports of clothing and shoes when they like, as each product made in china all have a similar origin labels, in addition, oil painting also has to modify the characteristics, which are for some countries and regions in China's oil paintings European oil painting of the masterpiece "transit" trade to provide a convenient, these countries and regions of art dealers because China has become an important oil producing and make a fortune.
Chinese and European oil paintings in the commodities is not the main gaps in output, while the level of painting, theme and style, especially in the marketing tool and sales network have a large gap. Many Chinese oil companies diligently for the competitors to "marry clothes" and will hand over anyone to their own advantages, great efforts to train competitors, but not in the product "direct" the United States and mechanism.
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