Art face to face market, Talent turn to wealth “during stay in Shenzhen Dafen painting village in Interview give the reporter not just astound with their slogan and this advertisement but they created a miracle.
Today, the Dafen village. It shoud to say is a city of Shenzhen residents group, which covers an area of only 0.4 square kilometers. Only here more than 300 originally inhabitants but come form outside population of 10,000 people .It Was ever a small farming villages with the city's evolution and drive of in the law of the market economy .the government also the great support it has become the world-famous oil production center for process purchasing, and export base. It can to be said a miracle of the culture industry base
In 1989, a Hong Kong painting businessman who operating a painting of the company commodity traders here looking at the second line Shengzhen was close by .and wages and rent were low, The advantages of convenient transportation bring With a dozen of artist come into Dafen. Beat all, the businessmen unexpected bring the this particular industry into Dafen introduce into Shenzhen with commodity paintings look so good , a growing number of artists, painters and dealers also get into the Dafen village with the local government in the evolution of the village, quickly found the development of cultural industries opportunities. They think about and do is -- support and services . Offer excellent service but don't have to go too far.led to the Dafen canvas industry, large-scale development. They adopted a lots of measures.
On the one hand , pay a attention to planning. They invited the institute of Southeast University, and other tertiary institutions planning experts who establish the programming with development of oil painting village. At the same time,the 10 million yuan investment for the village environment and building oil market . On the other hand .the establishment of joint-level text, building painter, the painter communion and cooperation in the positions and conduct social activities in order to changer idea and avoid to fighting with each other The third, as “Dafen canvas” planning with image packaging and create brands, and through go to the organization of exhibitions and participated in cultural and other forms of expand large oil painting of fun .The last but least ,for the construction of low-rent artists stationed throughout the enterprise, set up their own works
With the Dafen painting village development “Dafen painting” make different with other character and advantages. Express the character of lively and creativity
Today's Dafen is a story using a cultural to the present, Dafen paint annual sales revenue reached 160 million yuan. With the popularity of Dafen painting in the world. “Dafen china” in the foreign brands are also widely circulated in "Dafen painting" accounted for 80% of that of the United States for oil market share of 60% of Chinese oil paintings